I kicked off my academic journey at Western Michigan University, snagging both my undergrad and Master's degrees before diving into a Ph.D. in Exercise Physiology at the University of New Mexico. Since 2012, I’ve been all about cracking the code on nutritional strategies to tackle heat stress. I’ve had the privilege of collaborating with some of the sharpest minds in the field, and in 2022, it hit me: it was time to bring a cutting-edge, science-backed product to the world. However, I wanted to make it affordable and accessible to those who may benefit the most. I realized that many supplements are overpriced. Our goals are not profit driven but to help those who face extreme environments. I truly believe in the supplement that we've developed. I remain an active researcher in my role as a university professor. Back in the day, I was a collegiate athlete, and these days, you’ll find me cycling and hitting the occasional triathlon. I’ve been happily married to my brilliant wife for five years, and we’re enjoying life in the Saginaw Bay region of Michigan.